Our Story

In 2023, after having one too many gel manicures soaked off, Nailed It founder Abigail realised she needed to give her nails (and her wallet) a well deserved break. Having never been seen without a fresh gel manicure for the best part of 15 years, only a couple of days went by before she couldn’t handle staring at her naked, damaged, weak, and brittle nails any longer. Without a fresh manicure she felt incomplete.

One night, she had a light bulb moment of trying press-on nails, like her Mum used to use in the 90s – so she went on a hunt to try and find natural looking press on nails that gave her that salon look and feeling.

Many dollars and disappointments later – plastic looking nails, strange colour combinations, bad quality glue and shipping to NZ taking far too long to allow for a quick weekend mani, she thought to herself “I could make these”… So she did.

Unique Offering

At Nailed It, we’ve dedicated ourselves to crafting premium press-on nails that are vibrant and diverse. Our collections are inspired by the latest trends in fashion and art, ensuring that there is something for everyone. Whether you are wanting to make a bold statement at a special event, add a touch of fun to your everyday look or simply enjoy the simplicity of beautiful nails without hassle, we have you covered to get nailed!

Commitment to Quality

What sets us apart from other press-on nails is our commitment to quality and innovation. Each set of our gel nails are meticulously designed and crafted using several layers of a new type of mixed soft gel material, creating the perfect fit, ultimate strength & durability, transparency, and more natural looking colours.

More than a Brand

Nailed It is more than a brand, we are a community of individuals who embrace boldness, authenticity, fun and simplicity in every aspect of our lives. Come and join us, to express yourself fearlessly and celebrate the beauty of being you with salon quality, gel press-on nails at home.

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